At HEMA Mirjam was part of the Living Design team. Together with Rachel Giessen she developed the 2019-2 and 2020-1 collection according to trend and CMF research.
`Apart from the basic scent line there was need for a new line which was more 'giftable'. Apart from the patterns (which were used across different 2019-1 product lines) a strong focus was on the design and materials of the boxes. Magnetic boxes, thick printed cardboard with a foil print make them stand out.